BFCM: Predictions for Your Promotions
What will Black Friday promos look like?
Episode 369 of the The Unofficial Shopify Podcast podcast, hosted by Kurt Elster, Paul Reda, titled "BFCM: Predictions for Your Promotions" was published on September 14, 2021 and runs 36 minutes.
September 14, 2021 ·36m · The Unofficial Shopify Podcast
Summary
What will Black Friday promos look like?
Episode Description
For our upcoming Black Friday merchant survey, we asked what questions you wanted to be included. In this episode, we're predicting the answers to those questions before we conduct the survey.
Questions like...
- What's better: Free Gift with Purchase or flat discount rates?
- Do you buy extra inventory or clear out distressed inventory?
- What's Plan B if your BFCM sales don't meet your goals?
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