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BFCM: Prepping for this Holiday Season

“...the biggest audiences win the Q4 game.”

Episode 367 of the The Unofficial Shopify Podcast podcast, hosted by Kurt Elster, Paul Reda, titled "BFCM: Prepping for this Holiday Season" was published on August 31, 2021 and runs 45 minutes.

August 31, 2021 ·45m · The Unofficial Shopify Podcast

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“...the biggest audiences win the Q4 game.”

If you're going to have the best holiday selling season ever, you need to have a plan in place starting now. But what's that look like? What do we prioritize?

In this episode, we'll talk through phase 1 of your Best-Black-Friday-Ever plan by laying the strategic groundwork you need to succeed.

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Q&A: Online Store 2.0

Summary

When should you upgrade?

Description

In this Ask Us Anything episode, we answer listener questions.

  • When should I upgrade to Online Store 2.0?
  • What's headless ecommerce?
  • The new metafields: What are they? How would I use them?
  • What are you doing differently with FB Ads since the Apple privacy update?
  • How to structure content for landing pages
  • How to promote subscriptions
  • Establishing free shipping minimums

...and more. Somewhat more. Most of it is even Shopify related.

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