Big Tobacco Is Moving on Cannabis, the Global Strategy Is Unfolding, and Deepak Anand Reveals Where’s Next

Big Tobacco knows cigarettes are dead.They’re sitting on cash, looking for growth — and cannabis is the obvious move.They’re no longer silently watching from the sidelines. They’re investing, expanding — some through public acquisitions, others through quieter plays. But one thing is clear: it’s no secret anymore. Big Tobacco is here, leveraging its resources to capture market share quickly, while cannabis companies continue to struggle.And on the other side of the coin? The global unlock continues.With U.S. operators mostly stuck within national borders, Canadian companies are finally getting the green light to activate dormant facilities and feed growing EU demand. Companies like Curaleaf are thriving in the international arena — and it’s just getting started.This week, we sit down with global cannabis strategist Deepak Anand to break down:Tobacco’s positioning — and what they’re likely eyeing nextWhich U.S. companies Deepak expects to head overseasWhich international markets are heating up nextChapters00:00 Introduction to the Cannabis Landscape03:05 Deepak's Journey into Cannabis Consulting06:11 Understanding CPG Companies' Entry into Cannabis08:58 Market Dynamics and Regulatory Challenges11:48 Consolidation Trends in the Cannabis Industry15:09 The Booming German Cannabis Market18:06 International Expansion and MSO Strategies21:02 Future Outlook for Cannabis Companies26:23 Emerging Opportunities in the Australian Cannabis Market29:12 Navigating Regulatory Challenges in International Markets30:51 The Evolving Landscape of Recreational Cannabis34:05 Strategic Moves by Tobacco Companies in Cannabis36:35 Crafting Tailored Strategies for Cannabis Clients40:00 International Perspectives on U.S. Cannabis Policies42:26 Insights from the GCRS Event in Washington, DCGuest Links:https://x.com/_deepakanandhttps://www.linkedin.com/in/ananddeepaks/About Deepak Anand Advisory Board Member at CB Company, MJBiz, Lift Events & Experiences, ASTM International, Cannabinoid Research & Development Global (CRDG) Network; Cannabis Industry Management Advisor at ASDA Consultancy Services; Vice Chairman Of The Board at Medical Cannabis Canada; Strategic Advisor at CanMar; Adjunct Instructor at Osgoode Professional DevelopmentOur Links Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime has a New Website. Shhhh its not finished.The Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.