Bill Sweeney: RFU CEO on the state of the rugby game in England, relationship with NZR

With England in town for the All Blacks tests, RFU CEO Bill Sweeney stopped by for a chat with Piney.  They talked the state of the Northern Hemisphere game and the relationship between NZR and the RFU.  He told Piney that they’re a lot closer now in terms of where they want to get with the shape of the game.  But, Sweeney said, the biggest challenge the sport faces on a global scale is attracting a younger audience.   LISTEN ABOVE See omnystudio.com/listener for privacy information.