Biohacking Too Close to the Sun?

We unpack the market reactions from the NikeSkims turnout, the fantastical and terrifying future of gene editing, and Howard Lutnick’s first moves as Commerce Secretary. PLUS: Future Commerce is headed to Shoptalk! Phillip and Brian bring the heat from Palm Springs!Coming Up: Don’t miss our coverage of Howard Lutnick’s First 100 Days. Follow our show wherever you listen to podcasts, subscribe to our weekly newsletters, and join us on Instagram, YouTube, LinkedIn, TikTok, and X. We Almost Never Doubted You, Nike Key takeaways:[:03:00] Howard Lutnick sworn in – twice, for good measure – as Secretary of Commerce. Track his first months in the job, follow our series First 100 Days.[09:00] Nike partners with Kim Kardashian-owned brand, Skims, tapping into a new corner of the activewear market. [25:00] The Los Angeles Project is the latest bold attempt at gene-editing and foresees a future where “life itself is brought under human design.”“There’s so much happening with Lutnick at the helm, and it’s worth keeping an eye on what the expanded responsibilities mean for commerce and beyond.” — Phillip “I think Nike is making good moves. I think they're making smart financial decisions, and they're partnering with the right people.” — Brian “For everything I’ve ever thought about Kim K, she continues to absolutely defy expectations as the ultimate business person.” — Phillip “The first movie studio to get the dragons wins.” — Brian“One company has made pigs with 69 gene edits to make their organs more compatible for human transplants... But are glowing rabbits really where we need to go next?” — PhillipIn-Show Mentions:Get your copy of LORESubscribe! To our newsletters! Our take on fentanyl czarsThe Senses: I Tried Doji (But It Turned Me Into a Black Man)Wired: Your Next Pet Could Be A Glowing RabbitAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on X, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.