Birdy Grey: Grace Lee Chen

Episode 237 of the Starting Small podcast, hosted by Cameron Nagle, titled "Birdy Grey: Grace Lee Chen" was published on March 24, 2025 and runs 28 minutes.

March 24, 2025 ·28m · Starting Small

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Summary

In this episode I'm joined by Grace Lee Chan of Birdy Grey, the direct-to-consumer bridal brand that’s shaking up the wedding industry. Grace Lee Chen, co-founder of the brand, shares how she and her best friend Monica Ashauer launched Birdy Grey in 2017, turning a simple idea into a company that hit $80 million in revenue in just a few years. With no outside funding, they bootstrapped the business from the ground up, facing the challenges of a competitive market and the disruption of COVID. Grace walks us through the evolution of the brand, from their early days of fulfilling orders from her living room floor to now expanding into suits and growing rapidly. Make sure to check out Birdy Grey: https://www.birdygrey.com/ Check out my new book on Amazon: https://amzn.to/4kRKGTX Register for Starting Small Summit 2025: https://betheluniversity.edu/event/starting-small-summit-2025/ Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/startingsmalluniversity Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle

Episode Description

In this episode I'm joined by Grace Lee Chan of Birdy Grey, the direct-to-consumer bridal brand that’s shaking up the wedding industry. Grace Lee Chen, co-founder of the brand, shares how she and her best friend Monica Ashauer launched Birdy Grey in 2017, turning a simple idea into a company that hit $80 million in revenue in just a few years. With no outside funding, they bootstrapped the business from the ground up, facing the challenges of a competitive market and the disruption of COVID. Grace walks us through the evolution of the brand, from their early days of fulfilling orders from her living room floor to now expanding into suits and growing rapidly.

Make sure to check out Birdy Grey: https://www.birdygrey.com/

Check out my new book on Amazon: https://amzn.to/4kRKGTX

Register for Starting Small Summit 2025: https://betheluniversity.edu/event/starting-small-summit-2025/

Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/startingsmalluniversity

Visit Starting Small Media: https://startingsmallmedia.org/

Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup

Follow Starting Small:

Instagram: https://www.instagram.com/startingsmallpod/

Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour

LinkedIn: http://linkedin.com/in/cameronnagle

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