Black Friday Advertising: Your 5-Phase Blueprint

In last week's episode, Kurt Bullock walked us through tips and strategies to maximize our Facebook ad budgets before the holidays. This week we build on that conversation and learn the five-phases of holiday advertising and example offers and audiences to run during the holidays. Our guest today is Karan Jassar, founder and CEO of Socioh, a social media marketing service for Shopify stores looking to optimize Facebook & Instagram ads and retargeting. Before Socioh, Karan worked for Yahoo for on all advertising systems, even playing a role in building their new search marketing system (think Adwords but for Yahoo/Bing search). That experience gave him in-depth technical knowledge of advertising and how it works on the inside. Now he works on the other side helping merchants be more successful with their advertising efforts. Karan has a Master's Degree in Computer Science from USC with a specialization in Artificial Intelligence so you know he knows what's up. We'll find out: Quick wins to boost ad conversions The new Facebook catalog option that will boost your creative The number one frustration sellers face (and what to do about it) The five-phase approach to exponentially boost your revenue Example ad campaigns to run during each phase of the holidays Tune in for more details! Resources 2018 Holiday Season: 8 proven ad campaigns you can start today Sign up here before 20th Nov to claim an exclusive offer for listeners of the Unofficial Shopify Podcast. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager