BlackBerry: Back In The Game?

On the Breakfast Grille this morning we had Annamalai Muthu, the country manager for BlackBerry Malaysia. Formerly known as Research in Motion, the smartphone manufacturer was once the market leader but has since lost ground to its competitors. Now with two new products in the offing, BlackBerry is hoping to regain its crown once more. Other talking points include: - The recent earnings of the US-listed parent and what is the outlook over the next few months - If this gambit fails, what is BlackBerry's Plan B - What is the outlook that BlackBerry has for the Malaysian market in terms of smartphones - How has BlackBerry approached this launch and whether the company used a different tactic to get its products out there compared to before - Whether LTE/4G will prove a catalyst for growth in the smartphone marketSee omnystudio.com/listener for privacy information.