Borderlands: 3 Year Anniversary

In this special episode celebrating the three-year anniversary of Borderlands, I reflect on the journey of building a community around trail running.I emphasize the importance of inclusivity in the sport, focusing on the heart of trail running rather than great performances. Josh introduces the Wylder app as a tool for fostering community among runners and discusses the challenges of monetization and brand partnerships.The heart of trail running is about participation, not competition.Wylder app aims to connect runners and build community.Brand partnerships can alter the authenticity of the message.Gratitude is expressed for the support from the Borderlands family.Future plans include expanding real-life community connections.Wylder is currently only available on iOS. Android coming quickly.---- Partners ----Wylder - Host and find Run Clubs, schedule public and private group runsNaked Sports Innovations - the worlds best hydration beltSalt Lake Footshills Trail Races. Salt Lake City, UT - May 31, 2025PATH Projects - My favorite running shorts, Borderlands10 for 10% off.----Borderlands.cc | Instagram----Call RUNMORE649 (786-667-3649). Leave a message for the podcast—hot takes, agreement, anger, or joy.