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Brains Prefer Stories to Make Decisions

EPISODE · Feb 28, 2017 · 24 MIN

Brains Prefer Stories to Make Decisions

from Mind Over Money

Welcome back to the Mind Over Money podcast. I'm Kevin Cook, your field guide and storyteller for the fascinating arena of behavioral economics. I'm excited about today's topics because we are going to talk about how our brains use stories to make decisions. In fact, after I tell you a few stories about brains and stories, you'll start to wonder which came first – brains or stories! Please pick a time stamped topic below:   (0:30) - How Storytelling helps us make decisions: Peter Guber Article (4:15) - How do our perceptions effect our decision making (7:15) - Insights from neuroscientist, Michael Gazzaniga (15:00) - Experiments done by neuroeconomist, Paul Zak (21:50) - Molly Crockett: "Beware neruo-bunk"

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Brains Prefer Stories to Make Decisions

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