Brand New Inconsistency
Episode 5 of the Snap Decisions podcast, hosted by Brian Marks & John Young, titled "Brand New Inconsistency" was published on December 6, 2023 and runs 28 minutes.
December 6, 2023 ·28m · Snap Decisions
Episode Description
As the holiday season is in full swing, the guys talk about the best and, gulp, worst holiday gifts they ever received. John goes all-in on retail, featuring a new consistent inconsistency with Barnes & Noble stores as his Snap Decision. He also details many tricks stores use to drive spending as well as sensory tactics that have surprising results. Brian brings back the Lightning Round for John and hopefully wasn’t Waiting for Tonight for his Hopelessly Unattainable Guest.
Key topics & chapter markers
(00:23) Best Christmas gifts ever….
(01:59) …and worst Christmas gifts ever
(03:01) Barnes & Noble goes back to basics. One store design at a time
(08:05) A holiday gift: retail tricks and how to avoid them
(15:06) Sell with smell?
(21:00) Snap Decisions Lightning Round — all-judgement zone
(24:36) Hopelessly Unattainable: Bri shoots high, goes Lo
Background Content
"B&N actually expanding and letting location dictate what gets stocked" - NPR
"B&N walk away from consistency in retail design" - NY Times
"Neuromarketing Secrets that Trick us into Spending More" - MelissaHughes.rocks
"17 Clever Ways Stores Deceive You Into Spending More Money" - BestLife
"Anecdotes of Aromatic Acclaim: How Scent Marketing Can Enhance Your Bottom Line" - The Branded Agency
"Elevating the Customer Experience: The Impact of Sensory Marketing" - Mood Media
"How Our Ambient Food Aromas Increase Food Sales" - Airscent.com
"Is White Jersey Home or Away?" - Metroleague.org
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