EPISODE · Jul 2, 2025 · 30 MIN

Branded: Hououbiden

from Sake Revolution · host Timothy Sullivan, John Puma

Episode 179. This week, John and Timothy explore another brand profile: Hououbiden from Kobayashi Shuzo in Tochigi Prefecture.  How does a brewery go from the edge of bankruptcy to become a coveted cult sake? To quote Huey Lewis, that's the power of love!  This brewery is managed by the rare combination of a husband who is the brewery president and a wife who is the Master Brewer/Toji. The sake they make is etherial and elegant. Today's tasting - the Hououbiden "Asahi Mai" Junmai Daiginjo - left Timothy speechless... and John was thrilled - with the sake! Join us as we explore the flavors and compelling story of Hououbiden together!  #SakeRevolutionSupport the show