Branding, Launching, and Financing a business that Empowers Women with Natalie and Naomi Kinnamon

Branding, Launching, and Financing a business that Empowers Women is covered in this video, along with the following subjects:- What are the biggest misconceptions you’ve discovered about adaptive fashion?- As a new company, what has been the response from the diabetic community so far?- What role do you think investors and mainstream fashion companies should play in inclusive design?***************************************Branding, launching, and financing a business that empowers women is an exciting journey filled with purpose and potential. It starts with a strong brand identity that resonates with your target audience—women who are looking for products or services that uplift and support them. This involves crafting a compelling brand story that reflects your mission and values, ensuring that your messaging is authentic and relatable. I'll be talking with Natalie and Naomi Kinnamon about Branding, Launching, and Financing a business that Empowers Women.Naomi Kinnamon manages the business road map, the designs, and the supply chain. With experience in operations management within the fashion industry, Naomi has a proven track record of optimizing supply chains, enhancing production efficiency, and ensuring seamless end-to-end logistics. Her approach to operations is deeply rooted in function and inclusivity, with a focus on designing adaptive apparel that addresses the specific needs of people with disabilities—particularly those managing type 1 diabetes, a chronic disease—while maintaining the highest quality standards. Naomi holds a Bachelors in Fashion Design from the Savannah College of Art and Design and has supported her mission-driven brand in driving product development and operational excellence.As the chief operating officer, Natalie Kinnamon focuses on brand, design, and managing PR agencies. With a dynamic background in graphic design and brand strategy, Natalie brings years of experience in visual storytelling into every aspect of branding—from designing compelling campaigns and social content to refining digital experiences that convert views into engagement and clicks into sales. She holds a Bachelors in Graphic Design from University of Maryland Global Campus and is passionate about using design as a tool to communicate purpose, strengthen brand voice, and create meaningful customer experiences.