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Braucht erfolgreiches B2B Marketing einen Newsroom?

EPISODE · Mar 21, 2023 · 25 MIN

Braucht erfolgreiches B2B Marketing einen Newsroom?

from The Voice of B2B Marketing

Es scheint einen Newsroom-Boom im Marketing & Kommunikationsbereich zu geben. Viele Unternehmen besinnen sich auf die guten, alten journalistischen Tugenden zurück und adaptieren sie für das aktuelle Umfeld.In der 15. Folge von „The Voice of B2B Marketing” sprechen wir mit Stefan Emese, Teamleiter Content Marketing bei Würth Österreich, der dort den neu eingeführten Newsroom leitet.Er erklärt, was genau hinter diesem Konzept steckt, welche Vorteile es für Würth bringt und wie gutes B2B Content Marketing davon profitiert.Wir freuen uns über euer Feedback: [email protected] Informationen zu unserem Podcast und die Arbeit unserer B2B Expert Group beim DMVÖ 

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Braucht erfolgreiches B2B Marketing einen Newsroom?

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