Breaking Down Length-of-Rental Trends

As the largest rental car provider in North America, Enterprise Rent-A-Car publishes its quarterly length of rental (LOR) data for the collision repair industry as a tool to help repair businesses increase operating efficiencies, enhance customer service and streamline communications with insurance companies and customers. Dan Friedman, assistant vice president of collision repair industry relations and sales at Enterprise, discusses the latest length-of-rental trends, what’s impacting those numbers and how shops can take advantage of length-of-rental reporting to increase efficiency and boost customer service.