Bringing Back Free

37signals' co-founders Jason Fried and David Heinemeier Hansson are back to talk about the ins and outs of offering a product for free. In this episode of The REWORK Podcast, they break down why they decided to reintroduce a free Basecamp plan, how offering free access can actually drive sales, and balancing analytics with instincts.Key Takeaways:00:45 – The original philosophy behind Basecamp’s free plan03:14 – Going beyond the free trial07:36 – Tracking analytics without getting lost in the numbers12:48 – The true cost of offering something for free19:13 – Pricing strategies for new products 37signals is buildingLinks and Resources:Get Basecamp for free at Basecamp.comBooks by 37signalsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X