#Build 10: Atlassian's Joff Redfern on Scaling Product Teams through Hypergrowth

On today’s episode of #Build, host Maggie Crowley sits down with Joff Redfern, VP of Product at Atlassian. Together they talk through Joff’s time as VP of Product at LinkedIn, building a product org from 12 people to 650, the concept of a shipyard, why talent is priority 0, why he chose to join Atlassian and much more. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift , @seekingwisdomio, and @mejoff. In this episode: 0:33 – Maggie introduces Joff 2:19 – Falling in love with the Atlassian vision, needing a calling 3:30 – How LinkedIn shaped Joff’s career 6:45 – Riding the double paradigm shift to mobile and social networks 7:48 – How to scale an organization...Building Your Shipyard 8:52 – Three pieces to a shipyard: values (8:59), people/talent (10:15), practices (10:43) 2:11 – What does it mean to be an Atlassian Product Manager? 15:40 – Having just one set of expectations for hiring, evaluating, and growing talent 19:15 – Keep it simple, because movements are built on slogans 21:52 – Creating autotomy and best practices across the organization 25:15 – Maggie shares about independent work with accountability at Drift 26:00 – Scaling really fast and incrementally improving 28:01 – Joff’s book list: Drive, Zero to One, Thinking Fast and Slow 30:18 – Don’t wait, don’t be afraid to look bad, and embrace creative confrontation