Building a Female-Centered PR Consultancy with Nicole Pence Becker

Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients. Key Takeaways:- How Nicole built a female-centered PR consultancy- Lessons learned working in politics- Nicole's transition from broadcast journalism to PREpisode Timeline:2:46 Nicole's background in journalism4:00 Why did Nicole move from broadcast journalism to PR?7:00 Nicole's work as her father's Communications Director on his Congressional campaign8:15 Lessons Nicole learned in politics10:15 How Pence Media Group disrupted the comms world12:30 Clients come to PMG for the female touch14:20 PMG's work for Pluie16:30 PMG was perfectly positioned for COVID18:00 How PMG's collective shared experiences are its strength20:30 PMG's work for SweetgreenThis episode’s guest:• Nicole Pence Becker on Instagram• Pence Media Group on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! Hosted on Acast. See acast.com/privacy for more information.