Building a Sustainable Brand: SAOLA Shoes CEO Guillaume Linossier on Funding, Challenges & Growth

In this episode, we sit down with Guillaume Linossier, Founder and CEO of SAOLA Shoes, a brand dedicated to sustainability and eco-friendly footwear. Guillaume’s journey is rooted in a commitment to the environment and shaped by over 15 years of experience with the Lafuma Group, where he honed his skills in the outdoor industry. Guillaume shares the challenges and rewards of building a purpose-driven brand, from navigating the U.S. vs. European markets to tackling the complexities of securing funding and creating a sustainable business model in the competitive footwear space. Tune in for an inspiring conversation full of insights for aspiring entrepreneurs and sustainability advocates. Discover Guillaume’s invaluable lessons on resilience, growth, and creating a brand that stands for something bigger. Follow Guillaume Linossier https://www.linkedin.com/in/guillaumelinossier Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://youtu.be/es0WkkNozQU   #SportsAndOutdoorMentors