Building Global Teams with Purpose: Valerie Bowden on CRDLE, Africa & Ethical Outsourcing

In this episode of The Franchise Woman Podcast: Where Passion & Purpose Collide, hosts Rebecca Monet and Tracy Kawa sit down with Valerie Bowden, Founder and CEO of CRDLE—a company redefining global outsourcing by connecting U.S. businesses with top-tier talent across Africa. Valerie shares her extraordinary journey from growing up in the Midwest to backpacking solo across Africa, living in Ethiopia for eight years, and ultimately building a high-growth, mission-driven company focused on ethical job creation and world-class remote teams. In this conversation, you'll learn: Why Africa is the next major hub for global talent How ethical outsourcing can drive both profit and impact The biggest misconceptions about hiring African remote professionals Why job creation can be more powerful than traditional charity How franchisors and business owners can scale faster with global teams What it means to build a business by following courage—not convention This episode is a must-listen for franchisors, franchisees, founders, and leaders exploring remote teams, global expansion, and purpose-driven growth. 👉 Subscribe for new episodes every Wednesday 👉 Like, comment, and share this episode with someone building the future of work