Building great brands with John Florey

In this conversation, I share a coffee with John Florey, the president of SAMA Labs, a digital marketing agency based in Boca Raton, with experiencing managing a portfolio worth over £50M in ad spend. In this episdode, we talk about: How the social media landscape has changed in the last few years The prevalence of new platforms like TikTok and Clubhouse Using your 'true voice' to help build a great brand Brands which tell stories, evoke feelings, and connect with us The future of social media John's Book Recommendations: Think and Grow Rich: https://www.goodreads.com/book/show/30186948-think-and-grow-rich  Find John: LinkedIn https://www.linkedin.com/in/jflorey/   SAMA Labs  https://www.sama-labs.com  https://www.facebook.com/SAMALABSFL/   If you're interested in learning more about marketing and building brands, keep an eye out for John's upcoming podcast.