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Building trust through transparency with Metadata’s Gil Allouche

EPISODE · Jan 24, 2022 · 30 MIN

Building trust through transparency with Metadata’s Gil Allouche

from How to Win podcast with Peep Laja · host Peep Laja

Key Points:How Gil pivoted from a marketing career to starting tech company Metadata (1:12)My thoughts on innovation as a transient advantage (04:19)How Metadata is competing on innovation (06:56)Why Gil made an early marketing investment in G2 Crowd (10:46)Why Metadata opted to tap into pre-existing demand for ABM software (12:41)How Gil and Metadata are differentiating by prioritizing transparency (14:49)My thoughts on gaining customer trust through transparency (18:13)Why Gil’s initial strategy did not focus on brand (20:31)My take on building brand as a sustainable asset (21:47)My view on defining your target market (24:46)Gil’s predictions for the future (27:44)Wrap up (28:57)Mentioned:MetadataCategory Creation and Product-led Differentiation with Drift's David CancelG2DemandBaseTerminus6senseBigger than This by Fabian GeyrhalterTamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competitionMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

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Building trust through transparency with Metadata’s Gil Allouche

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