Business Innovation Series Ep7: Pia Therese Returns!

Pia Therese returns! In September 2020 we spoke to Pia about her gym MFW Fitness which was closed due to Victorian lockdowns. 4 months later we caught up on how the fitness industry is travelling post lockdowns, as well as covering body image, gym culture, mental health and PTSD. ---------------------------------------------------- Watch this episode on Youtube: https://youtu.be/RrMNVl39mI0 Follow MFW Fitness: https://www.mfwfitness.com.au/ https://www.instagram.com/mfwfitness/ https://www.facebook.com/mfwfitness ---------------------------------------------------- 3:01 Pia goes undercover in competitor gyms 6:36 Why gyms are ‘essential businesses’ 9:30 Our bodies require stimulation 11:30 Automatic exercise 13:27 Different motivations for working out 15:17 Negative body image 18:01 Pia growing up 22:30 Current beauty standards 24:59 Instagram body image 29:08 Take a break from Social Media 31:01 Pia and Matt love reality shows 32:43 MFW Fitness during lockdown 36:49 How many gyms failed? 42:03 Pia’s brand: MFW Fitness 45:16 Building a better gym culture 49:17 Why do people go to the gym? 50:11 Matt’s new love for running 51:48 Don’t talk about health! 57:53 Conditioned to accept government restrictions 1:04:10 Dan Andrews is mirroring patterns of an abuser 1:08:30 Individual freedom is no longer represented 1:12:28 The most dangerous type of leader 1:13:49 Pia’s goes to Cuba 1:18:58 Is obesity as a measure of wealth? 1:20:00 Convenience undermine health 1:23:19 Kayla Itsines and the Bikini Body Guide 1:25:18 The psychology behind actions 1:31:04 Self-censorship to protect your business