BUSINESS INTERVIEW: How To Convert Customers Directly

Business Interview: How To Convert Customers Directly Randy Rayess is today's guest joining us on the Steve Jobs inspired Join Up Dots business podcast. He is the co-founder of Outgrow, a new way to add interactive content on your business and website. He also has a very interesting backstory to where he is today Alongside his business partner Pratham, he started a mobile app development marketplace in 2012 called VenturePact. This was a site for entrepreneurs to connect with mobile development teams. The challenge at that time was that mobile app development was relatively new, expensive and it was hard to assess the quality and hard to ensure you are getting a fair price. So this led them to create a marketplace to make it easy to find relevant teams but it was not easy to scale and acquire customers because of the pricing issues. Instead of them giving up and saying "This online game doesn't work" they put their heads together and came up with an idea to create a mobile app cost calculator. How The Dots Joined Up For Randy As he says "This turned out to be a game-changer for us as we were able to quickly give people a rough estimate and show them how the price varies by feature and by geography. Not only did the calculator help us build trust with the client but it also helped us win over our mobile app teams as they knew that the person they were connecting with had a reasonable understanding of the price associated with the app. People were very impressed with the calculator and the information they received on the results page that they started sharing it on listservs and forums, so we quickly received referrals to the calculator and it turned out to perform better than any landing page or ad we had ever tested. So proof of concept time was good, and traffic was coming in, therefore so impressed with the results of the calculator were they that we built a SaaS tool called Outgrow so any marketer can build calculators and graders to improve their customer acquisition similar to what we had done. The challenge we realized was that building a powerful calculator required dev and design work so we wanted to make this more accessible to all marketers and entrepreneurs. And that is the perfect place to start today's show. So why do so many people give up when quite often the obstacle they face could well be the business that people are wanting help with too? And where does he want to go from here, more and more apps, or simply scale outgrow? Well lets find out as we bring onto the show to start joining up dots, with the one and only Randy Rayess Show Highlights During the show we discussed such weighty topics with Randy Rayess such as: Why so many companies need to focus more on their employees body clocks and prime time to work than simply getting them to the desk. We discuss the basis of a creating a trust funnel, that helps to put the customers mind at rest long before they ever buy. Randy shares openly the story of how they overcame the issues that had stopped their first business and wasn't he glad they had those issues. And lastly….. We go behind the scenes of Outgrow and highlight the issues that all businesses have that they solve with their brilliant system.