Butter Believe It: Shruti Priya Agarwal & Akshay Kalekar Stir Up the Market with Whipdd

In this flavourful episode of The Food Professor Podcast, host Michael LeBlanc welcomes Shruti Priya Agarwal and Akshay Kalekar, the co-founders of Whipdd, a rising Canadian food startup transforming the humble butter into a flavour-packed experience. Born from a spark in a home kitchen in India, their story is one of culinary creativity, entrepreneurial hustle, and cross-continental ambition.Shruti, a trained chef with over a decade of experience in the pastry world, first started crafting flavoured garlic butter for friends and family. The rave reviews led to the idea for a scalable product. Upon moving to Canada during the pandemic, she reconnected with Akshay, a fellow business school alum and serial entrepreneur with a background in hospitality and fresh food delivery. Together, they brought Whipdd to life.What started as a kitchen experiment has become a full-fledged brand now carried nationally in Whole Foods Market locations across Canada, thanks to distribution support from Tree of Life and national brokerage by Sinn Solutions. Their product line features five standout flavours: Herb & Garlic, Smoked Chilli, Strawberry, Honey Cinnamon, and Real Strawberry — all crafted with high-quality Canadian dairy and clean, simple ingredients.Michael samples each on mic (yes, it's mouthwatering!) while Shruti and Akshay discuss the importance of natural ingredients, consumer feedback, and flavour innovation. They reveal how they're rapidly scaling up, with upcoming product extensions including a 250g herb & garlic butter brick and single-serve portion cups for airlines and hotels.Their vision goes beyond groceries. The duo is actively exploring foodservice partnerships, airline catering, and big-box retail listings with the likes of Costco, Farm Boy, and Sobeys. And with global interest bubbling up, the Whipdd team is positioning itself for an international takeoff. About UsDr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast.  He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.