Caddis - The Anti-Anti-Aging Brand Changing Everything

Why are most brands chasing 25-year-olds… when the most powerful consumers are actually over 50? In this episode of The Story of a Brand Show, host Rose Hamilton, CEO of Compass Rose Ventures, sits down with Tim Parr, Founder and CEO of Caddis, for a bold and refreshing conversation about building a brand for a demographic the industry has largely ignored. What unfolds is a story about seeing what others miss. Tim didn't just launch an eyewear company—he identified a cultural blind spot. While most brands obsess over youth, he built Caddis around the reality that consumers over 50 control enormous purchasing power yet are underserved and often misunderstood. Key moments from the episode include: * Why the biggest opportunities often exist in "unsexy" categories—and how applying culture can transform them * How Caddis became an anti-anti-aging brand, shifting the narrative from hiding age to embracing it * The importance of building from a strong point of view—and why consumers buy the "why," not just the product * Why physical retail and real-world experiences are critical for building true lifestyle brands * How constraint—like offering fewer products—can signal clarity, confidence, and brand discipline This episode is a powerful reminder that the most impactful brands don't just solve functional problems—they reshape how people see themselves. Join us in listening to the episode and hear how Tim Parr is challenging one of the biggest assumptions in consumer branding—and building a movement around it. For more on Caddis visit: https://caddislife.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!