CCPA’s New Rules on Automated Decision making Technology (ADMT)

California privacy law has entered a new phase. In Part 1 of this two-part episode of The Briefing, Weintraub Tobin Partners Scott Hervey and Richard Buckley breaks down California’s new CCPA regulations governing Automated Decision making Technology, or ADMT. This episode explains how the amended rules go beyond data collection and sharing to regulate how businesses use algorithms, artificial intelligence, and automated tools to make decisions about people. In this episode, they cover: What qualifies as Automated Decision making Technology under the CCPA Which automated decisions are considered “significant decisions” When a business is subject to the ADMT rules New notice, opt-out, and access rights for consumers, including employees and job applicants Key compliance deadlines businesses need to prepare for now Tune in for a clear look at how California privacy law is reshaping automated decision making and AI governance.