Chill's Week in Review 2.3.21

On The Chill Business Journey this week, we released Episode 80 | Know Your Target Audience where we lay the foundation for the theme this month: Ads on Social. Facebook is changing the name of "Units" in groups to "Guides". For Black History Month, they are showcasing different creators, businesses and individuals. To get ahead of the dwindling power of the Pixel, they have created a Conversions API. There is also an exclusion control for advertisers to have more control over content that is placed next to their ads. Facebook is also planning for a new subscription tool for journalists and writers. Messenger rooms are getting new creatives from underrepresented artists. And Messenger is coming to Oculus! Instagram now has a new "Recently Deleted" function to be able to bring back deleted content. They have also opened back up their Publishing API to third party tools. Twitter has started releasing features of their Revue purchase into the platform. Pinterest is also showcasing Black creators this month. On Pinterest Creators Presents, they will have Black Gold on 2/24. LinkedIn has a guide to help you control your feed and conversations. They also released a 6 point checklist to help measure your ad campaigns. YouTube is featuring Black Artists each week that are showcased on their channel. Leandro Assis is this week's featured artist. They also have a new clipping tool in the works for users. TikTok has partnered with WPP to expand their offerings. They have also partnered with Quizlet so creators that focus on learning and informative content can have another tool in their toolbox. Clubhouse has confirmed they are in the works of adding a paid subscription service tool for creators. In this week's Allyship Segment of the Week, I share a page on The History Channel's website that showcasing Black History Month as well as the theme for 2021. To get all the links in this week’s news, go to: Chill Digital Marketing’s Week In Review.