Christopher Bryan: The Evolving Science of Behavior Change

Human civilization is used to being saved by technology. The 20th century was defined by humanity’s ability to invent a pill, vaccine, or device to overcome our biggest challenges. Today, many of the most serious threats to human health well-being require large-scale changes in individual behavior. The problem is people are really bad at prioritizing long-term goals over their immediate desires and the science of behavior change is still badly underdeveloped. Christopher Bryan's recent research suggests we can motivate long-lasting behavior change by aligning around values. He'll explain how it works. [Christopher Bryan](https://www.chicagobooth.edu/faculty/directory/b/christopher-j-bryan) studies persuasion and influence with an emphasis on how subtle differences in framing can shape people’s understanding of a behavior or decision and influence their behavior choices. Behavior choices play a critical role in society’s most daunting policy challenges—climate change, global hunger, and obesity, to name some—and have received increasing attention in academic and policy circles. He is a 02018-19 fellow at the [Center for Advanced Study in the Behavioral Sciences](http://casbs.stanford.edu/) (CASBS) at Stanford University who are co-producers of this talk.