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Clay Christensen on Jobs-to-be-Done & OpenTable

EPISODE · Sep 30, 2012 · 27 MIN

Clay Christensen on Jobs-to-be-Done & OpenTable

from Jobs-to-be-Done · host Chris Spiek

This week Bob and Chris are honored to be joined by Clayton Christensen  on Jobs-to-be-Done Radio.  Clay discusses why he thinks the JTBD framework is so important and talks through how it is used to understand causality and what drives consumer … Read More

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Clay Christensen on Jobs-to-be-Done & OpenTable

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