Confronting Societal Stigma Through P2P Fundraising with Shatterproof’s Shannon Greene

Peer-to-peer fundraising inherently involves a degree of vulnerability—sharing your personal story and hoping others will respond with support and donations. But what happens when the story is difficult to tell? When the cause itself is stigmatized? Or when you’re unsure how your loved ones will react?This week on the P2P Soapbox, Shannon Greene, representing Shatterproof, joins us to explore these critical questions. She sheds light on the distinct hurdles nonprofits tackling issues like substance use disorder face in peer-to-peer fundraising and beyond. Shannon shares actionable strategies for breaking through societal biases, fostering safe and welcoming event environments and building trust with donors.You’ll also hear insights on:Creating an engaging community experienceEquipping your staff with the tools and confidence needed to build meaningful connections and navigate stigma effectivelyUnderstanding a participant’s motivation and goals for their supportMentioned Linkshttps://www.shatterproof.org/http://shatterproofwalk.org/On Facebook (@ShatterproofHQ), X (@shatterproofHQ), and Instagram (@weareshatterproof).Stay Connected on LinkedInConnect with ShannonConnect with MarcieConnect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (01:34) - Introducing Shannon Greene (05:54) - About Shatterproof (07:30) - Shifting Approaches (15:30) - Getting Engaged, Feeling Safe (22:08) - Donor Trust (25:16) - Lessons Learned, Opportunities Ahead