Content that actually works

Struggling to create content for your consulting business? I get it - staring at a blank page, wondering what to say, feeling pressure to become the next viral sensation. It's paralyzing, especially when you're already swamped with client work. And let's be honest: without consistent content, you risk becoming invisible in today's market, watching potential clients choose more visible competitors. But here's the good news: you don't need to be an influencer or hire a production team. In this episode, I reveal why the best content ideas aren't hiding in your head - they're right in front of you, in the conversations you're already having with clients and prospects.Show Notes: Discover why most consultants look in completely the wrong place for content ideas (and where the endless well of topics is actually hiding) The critical difference between consultant content and influencer content - and why getting this wrong could tank your business Why your "lack of production value" might actually be your secret weapon in landing high-ticket clients A refreshingly simple framework for developing your point of view that positions you as the obvious choice for prospects The truth about scaling your consulting business in 2024 (and why content isn't optional anymore) How one consultant went from spending 6 hours on a one-minute video to cranking out engaging content in 5 minutes flat A powerful "try before you buy" strategy that turns content into clients (I even share my Costco pierogi story to illustrate this)