Corporate Image Ultimately Determines Business Success

Guests: Steven Hart host of ‘Trailblazers’ and the creator of ‘Brand In Demand’ Karen Yonkovich Host of ‘Good Girls Get Rich’ podcast and the creator of the ‘She’s Linked Up’ LinkedIn strategy program. Welcome to Your Business Matters, a podcast of EXIM Bank Jamaica where we bring thought leaders together on thought-provoking ideas and methods to help grow your business A picture is worth a thousand words but your brand image could make you millions of dollars. Creating a corporate image is hard work, protecting it requires discipline. A brand represents a collection of people's perception of your business' customer service, reputation and logo, all of which is aimed at building trust with a business' target audience. Believe it or not, consumers pay attention to the fine details of a business. From the mission statement to business' email address, these elements combined paint a picture of who your business is as a person and helps  determine whether or not your business is trustworthy. When built and sustained in a positive light, corporate image brings about several benefits which include brand loyalty and improving recognition but is a good corporate image directly proportional to business success? In 2017,  popular children's brand 'Toys R Us' filed for bankruptcy with over 1 billion US dollars in debt. The toy company is one of America's  largest toy store chains with a strong media presence and customer loyalty. In 2019, Toys R Us was acquired by Tru Kids and since then only kept two physical locations opened for business according to collectivecampus.io. and cnbc.com.    The store closed the doors of its only two remaining locations in January 2021 after several years in  business due to hardships faced by the pandemic. Here is a toy store, trusted household brand and America's number one toy retailer since inception, now in debt, calibrating its next move with plans to set up shop in other countries. In today's episode of Your Business Matters, we will ventilate the topic 'Corporate Image Ultimately Determines Business Success'. . Some of what we discussed include: Getting past previousmisconceptions about your business in order to build your  corporate image. Can a business be successful without a good brand image?. What really determines business success in a company? We also touched base with a member of our audience kayon Vase who posed this question to our guests “How important is it for an individual to know their core beliefs so that they can in turn know their personal brand?” Connect with our guests: Connect with Steven Hart at StevenAHart.com and at Steven A. Hart on all socials   and  Karen Yonkovich at karen Yonkovich on all socials and ‘Good Girls Get Rich’ podcast . Thank you for joining us on Your Business Matters hosted by Heneka Watkis-Porter of the Entrepreneurial You podcast. Remember to join us next week for another exciting episode with our thought-provoking leaders as they debate thought-provoking ideas and methods to help grow your business and move closer to your goals. To stay in touch, you can connect with us on your favorite podcast platforms at ‘Your Business Matters’ where we bring the matters to the table or visit eximbankja.com for further information and business resources. As you continue to mind your business, I leave with you this quote from Seth Godin “There is no shortage in remarkable ideas. What's missing is the will to execute them” Take care.