COSE Member Education Series: How to Generate Leads that Matter, June 18, 2009

Your business needs to be both lean and marketing aggressive. No more wasted advertising and marketing. Hear firsthand, how to target the right audience, create the right message, and use the right vehicle to get 'A' quality leads. You will learn how to generate BANT qualified leads; leads that give you their Budget, their Authority, their Needs and the Timing. Learning objectives: The three legs of building the 'trust' stool The five elements necessary for every successful campaign The four areas of customer marketing How to find the right list and your sweet spot What offers to make to get leads How to write a B2B letter that works Speaker: Matt Minarik; International Presenter and IBM's #1 Marketing Award Winner