Creating Effective Marketing Strategies - With Jack Monson

DESCRIPTION:John Hayes, host of the Franchise Hot Seat Podcast, interviews Jack Monson, Chief Growth Officer at Thunder Lee Marketing and host of the Social Geek podcast. They delve into Monson's marketing and client acquisition roles, his franchising journey, and the significance of fostering enduring relationships in the franchise sector. The discussion encompasses effective marketing tactics, the use of social media platforms like LinkedIn, and the importance of content creation for franchise growth. Monson provides insights into the difficulties of generating and nurturing franchise leads, and the necessity of maintaining consistency in digital marketing initiatives. He later underscores the value of training franchise sales teams, acknowledging the contributions of the Titus Center. The episode concludes with conversations about the Social Geek podcast and the importance of tenacity in content creation.- With Jack Monson.TIMESTAMPS:00:00 Intro00:22 What does a CGO do?01:07 Why relationships matter in franchising?03:03 How did you discover franchising?08:30 How has franchise marketing evolved?12:02 Attracting next-gen franchisees how?17:18 Best social media for franchising?22:35 Most inspiring franchise success story?26:14 Biggest franchise sales challenges?40:46 LinkedIn lead generation tips?LINKS:WEBSITE: http://franchisehotseats.com/LinkedIn: https://www.linkedin.com/in/drjohnhayes/Twitter: https://twitter.com/drjohnhayesYouTube: https://www.youtube.com/c/HowtobuyafranchiseInstagram: https://www.instagram.com/hayesjph/TikTok: https://www.tiktok.com/@johnphayesfranchisePinterest: https://www.pinterest.com/DrJohnHayes/Facebook: https://www.facebook.com/franchisehotseatpodcast