Creating Nuance in a Commoditized Industry

MillerClapperton is a leader in the architectural cladding industry, working on major commercial real estate projects across the southeastern United States. But despite their long-standing reputation, they faced a challenge common to many industries driven by bids and margins:Their industry had become a commodity.Proposals looked the same. Messaging sounded the same. And in the rush to automate and streamline processes, MillerClapperton’s distinct voice and expertise were getting lost in the noise.That’s when they brought in Brand Shepherd to build their new website. But before we tackled the site, we took them through Vibe, Tribe, & Why® to clarify their brand and position them as more than just another cladding provider.Give Your Brand The Gift Of Clarity.Vibe, Tribe, & Why®: Clarify Your Brand. Attract Your People. Connect with Clarity.The complete framework and methodology, plus real-world applications. Get full access to Brand Shepherd at brandshepherd.substack.com/subscribe