Creating Stuff People Want with Paul Coleman – 051

Paul Coleman is a down to earth guy that spends lots of time taking a helicopter view of business and entertainment. He helps big companies come up with new ideas for products from washing powder to snack foods. With a career that has spanned the different disciplines of marketing, innovation, broadcasting and writing, he has a rich vein of experience to tap into whilst working with some of the biggest household brands today.   Paul also writes comedy and you will have seen his work on Channel 4, BBC, and Comic Relief, amongst others. He has also created some of the funniest and most watched shows for years, including 'Britain's Got the Pop Factor… and Possibly a New Celebrity Jesus Christ Soapstar Superstar Strictly on Ice', which was the highest rated show on Channel 4 in 2008, and more recently, the BAFTA winning 'Car Share', which he wrote, and which starred Peter Kay.   This show contains some marketing gold around product development, it also has tips for unlocking creativity, alongside speaking and writing nuggets, which will help you continue on your journey to speaking and business success.   Enjoy!   What you'll learn How important feedback loops are to show people the value they've added and to keep them motivated and engaged. The Key things to consider when you want to launch a product that consumers will love. Why your neighbour may be better than a social media 'Influence' for selling your product or service. Why curiosity is an important quality to develop for innovation and success. Top tips for unlocking creativity for business and writing. How there are certain words and phrases that you can use in your speaking and content generation that can instantly transport people to a place you want them to go. Why conflict is an essential ingredient of storytelling. Why it is important to keep your content fresh. Why you should ditch the artificial speaker persona to reveal the authentic you.   All things Paul: http://www.humanisehq.com @PColemanchester   Books mentioned in the Show with Amazon Link: New Power – How it's Changing the 21stCentury and Why You Need to Know  by Jeremy Jeimanns and Henry Timms   By Jack Rosenthal – An Autobiography in Six Acts   Resources* Jack Rosenthal at the BBC Collection - DVD Three Salons at the Seaside - YouTube   Thanks for listening! To share your thoughts:                                                  leave a comment below. Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment