Crisis Communications & Audience Segmentation | Part 2, with Mark Thomas

During season one of OUTdrive, we had Mark Thomas on the show to discuss crisis communications and audience segmentation. The episode aired during the early stages of the COVID pandemic, and the discussion was very insightful and well-received by audience members. For this episode, we invited Mark back on the show to discuss how he sees things changing as COVID evolves.  At the time of the previous episode, Mark was Director of Marketing and Communications for ACES in North Haven, Connecticut. During 2020, he transitioned to become Director of Marketing and Public Relations for Simplicity Engineering in Westfield, Massachusetts. Simplicity is a premier dealer for material processing equipment, service, and parts. Mark is leading the company's marketing efforts with his expertise and knowledge to deliver results.  Listen along as Mark shares his thoughts on crisis communications and the impacts of COVID. We also discuss marketing trends, understanding customers, the rural lifestyle and more.  What you'll learn:  Mark's thoughts on crisis communications during the COVID-19 pandemic The lasting impact of COVID on various industries Marketing trends including video and email to deliver a strong return on investment Tips for success including utilizing tools and trying new things The '4-1-1' social media strategy and how Mark uses it in his work Differences between rural America and the Northeast where Mark lives More from Mark and Cliff about crisis management, life in rural America and more