Crisis Disaster Preparedness and Logistics PR with Jessica Whidt

Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics. Key Takeaways:- How to create a PR crisis preparedness plan- Logistics PR in the post-COVID era- AI's role in logisticsEpisode Timeline:1:30 Which state has the best food? 3:30 The importance of a reputation management communication plan5:30 What does crisis preplanning look like?7:30 Crisis preplanning is like disaster preparedness8:15 How did Jessica weather the logistics storm over the last few years?9:00 The public is better educated about the supply chain than ever before11:30 What's the hardest thing to communicate about logistics?13:15 New developments in logistics15:00 Exciting developments in AI17:20 Generative AI for content creation19:00 Google doesn't like AI-generated contentThis episode’s guest:• Jessica Whidt• Warner Communications on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.