Crypto Revelations and Impacts pt 2. (5-9) ~15 min audio

Pre S: This is part 2 of a podcast series on big ideas in Crypto. You can Check out Part 1, takeaways 1-4 right here if you’d like to get the initial context.Now, on with Takeaway 5. Takeaway 5: Always be Incentivizing.The mechanism of marketing in the future is to continually think up how to incentivize your user-base to share, sell, buy, remix, contribute, earn, and farm your products.The best marketing in the crypto world is incentives, social, or capital.You are never done incentivizing your community to pay attention and get involved.Remember, the EIP1559 proposal was an update to the governance and incentive mechanism of Ethereum. This type of upgrade changes the incentive dynamics and sparks new marketing. “The Burn” is a marketing-meets-tokenomics play.That leads to narratives, and “burn” based marketing sites.It’s working.Takeaway 6: Always be “Exiting.”One of the most important use cases for crypto is “Liquidity”Crypto gives artists liquidity, gamers liquidity, businesses liquidity…Therefore, the traditional idea of a company “exit” will be a very narrow view of what is now possible.When you are always “exiting” you are selling your liquid tokens for other liquid tokens. You are crowdfunding, and then crowdfunding again.You are taking chips off the table as you scale, and rotating them as you see it.liquidity exists infinitely and indefinitely…Takeaway 7: DAOs are the next corporate structure, and we’re in the experimentation phase.What does a company look like without a leader? What does coordination of thousands of people, not “employed” but contributing produce? What happens when you open-source the building blocks of your business for others to build on top of, for a truly open platform?DAO’s are simply the next experiment in coordination beyond the corporate structure. This change allows people to take blurred roles where they used to be static and fixed. No longer “employee” or “investor” – but “employee-investor-delegate-mercenary.”Takeaway 8: Multiple Identities will be the norm.It may therefore become the norm to have many different identities. On-chain resumes will help track and verify our own work across time. Some identities you hold will have your investments, others your contributions. Maybe it will be the norm to have 3 identities… One that is social, one that is work, and one that is personal (your true identity).This will all be facilitated by better verification. Zero-Knowledge Proofs will allow us to verify our identity or asset holdings without giving away specific details we don’t want to be public. For the first time, you can confirm the truth without being indiscrete with the details of the truth..Takeaway 9: Activist Shareholders are gaining PowerConsitutionDAO, Gamestop… both were versions of a new future of activist shareholding. In the future, when a company is going to “exit” it will be put to a vote.“Exits” will be token-mergers, and there will be people both for and against these events. In an open-source world, governance and corporate attacks by shareholders become more likely.Facebook is a legacy of the past, given its board structure puts so much power in the hands of one person. Activist shareholders will fork protocols, push back against changes, and campaign as they see fit to gain power, capital, or status.XX I’m David Sherry, I coach early-stage founders, invest in crypto, and write on the overlap of investing, crypto, and the creator economy.You can join my Telegram chat for more real-time notes on what I’m thinking. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit elevatorlist.substack.com