CTO Secrets for B2B CMOs: Product Marketing, Data Strategy, and Faster GTM with Milenko Beslic

#11: What does a CTO really care about—and how can B2B marketing leaders build the kind of executive alignment that earns a lasting seat at the table?In this episode of Growth Activated, we continue our C-Suite Series with Milenko Beslic—a multi-time CTO, founder, and startup builder with 20+ years of experience leading product and engineering teams across high-growth companies. I’ve had the opportunity to work alongside Milenko at two different startups, and his business-first approach to technology is something every B2B marketing leader should understand.We dive into what CTOs really value, how they think about growth, and where B2B marketing leaders often miss opportunities for deeper collaboration. From product marketing and AI to shared data strategy, this episode is all about helping CMOs and aspiring CMOs build stronger, more strategic partnerships with their technical counterparts.In this episode, we explore: ✅ The CTO mindset—what they prioritize, how they measure success, and what keeps them up at night ✅ What marketers often get wrong about product, engineering, and AI—and how to get it right ✅ The magic of strong CMO–CTO collaboration (and where it tends to break down)If you're a B2B marketing leader ready to elevate your strategic influence, strengthen executive alignment, and step into true CMO-level leadership—this conversation is a must-listen.Lead Like a CMO - Group Coaching Lab: Join the WaitlistLet’s Keep the Conversation Going!Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.🌐 Visit my website: growthactivated.com🔗 Connect with me on LinkedIn: Mandy Walker🔗 Get Your Free Marketing Planning Guide Today!Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!