Cum a ajuns BUMBU cel mai vândut rom super-premium din lume | Podcast Nefiltrat cu Costi Ariton

from Podcast Nefiltrat cu Mariciu · host Mariciu

De la romul Bumbu care a cucerit România și toată lumea, până la Luc Belaire, șampania vedetă a hip-hop-ului, Costi Ariton este Sales Manager la Sovereign Brands, compania din spatele unora dintre cele mai curajoase branduri de băuturi premium din lume. Am vorbit despre cum se construiește un brand global, de ce România e o piață specială pentru ei și cum arată culisele industriei băuturilor fine.

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