Cybersecurity Expert: Deepfakes, Voice Cloning, and How To Keep Yourself Safe

Send us Fan MailLEVEL TWO: EARLY BUILDERWhat does it actually take to build a business where the biggest risk isn’t your product… but people? In today’s episode of The Business Game, we’re talking to cybersecurity expert Robert Siciliano to break down what’s really happening as AI reshapes fraud, deception, and trust – and why most businesses are completely unprepared for it. Robert tells us the risks now that AI has removed all the obvious red flags of scams, making deception feel completely real – from voice cloning to deepfakes – and why the biggest vulnerability in any business isn’t its technology, but its people who can fall victim to these scams. And on top of that, we go deep with Robert on what it actually looks like to build a business around your own expertise. From operating as a solopreneur, to learning how to sell your knowledge, to navigating the collapse of income during COVID, Robert shares the reality of stabilising a business when you are the product. Let’s dive in, with Robert Siciliano: Why AI has made scams almost impossible to detect  The dangerous gap between security awareness and real behaviour (and the need for a strategic human firewall) How apathy exposes both individuals and businesses  What it really takes to build systems when you’re still doing everything  How to start scaling expertise beyond yourself  If you’re in the early stages of building a business, hiring your first team, or trying to turn your expertise into something sustainable… This one is for you!  Support the showThank you for listening to The Business Game, where real founders break down the real levels of business.Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.Want to identify your level or learn more about The Business Game framework?Visit www.thebusinessgamegroup.comIt's time to Level Up!We’ll see you at the next level.