Data Driven Automation in Digital Marketing with Nina Tollefson

Who said that automation and data-driven decisions is only for DevOps or SREs? Scalability challenges or quality constraints are just as important to digital marketers like Nina Tollefson, Art Director at Dynatrace.The pandemic caused many events to transform to a fully virtual. That was also true for Dynatrace’s flagship annual global user conference Perform in February 2021. To successfully transform and deliver a flawless experience for Perform attendees, Nina had to embrace automation in her field of work. Just as DevOps engineers Nina updated her tool chain. Figma was a new digital marketing platform of choice to automate, improve collaboration, become more efficient and scale her digital marketing work to support Perform. Today she can cash in on the automation investment she made last year as Perform 2022 is about to start. Thanks to data-driven digital marketing automation it looks like another amazing experience for our global Dynatrace user base. Thanks, Nina, for sharing your story and allowing us to draw many parallels to the DevOps & SRE world.Show LinksNina on Linkedinhttps://www.linkedin.com/in/nina-tollefson/Dynatrace Performhttps://www.dynatrace.com/perform-2022/