DDG On How To Go Viral, Canceling Cancel Culture & Halle Bailey Parenting Struggles

From hood valedictorian to YouTube legend to rap superstar, DDG is an OG that paved the way. He reveals how he first cracked the YouTube code with his viral killer clown vid, the true story behind his Lil Yachty "beef" (it was fake), and how he built Zooted into an empire. Plus, how he survived being canceled two years in a row, regrets chasing Shade Room fame, and fatherhood drama with Halle Bailey. He also talks about:Starting as a gaming YouTuber called "Sneak Mode" before blowing up with vlogsHow his 2017 diss tracks launched his legitimate rap careerManaging high-profile relationships while being constantly featured on Shade RoomStreaming being the new YouTube, and connecting directly with music consumersHis music collaboration process and why he prefers punching in versus writingHis perspective on the Drake vs. Kendrick beef and impact on rap's popularity and similarities to sportsDeveloping thick skin after surviving being cancelledLabel deals, advances, and the realities of the music industryWhy being independent isn't always the best move for mainstream successHis perspective on clout chasing and strategic career buildingUse code KICKINIT on Sleeper to make your first $5 entry and receive $55 in free entries! (terms apply)Follow us on social media @KickinItWithDee Hosted on Acast. See acast.com/privacy for more information.