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Deficiente Visual e co fundador de startup

EPISODE · Feb 9, 2024 · 52 MIN

Deficiente Visual e co fundador de startup

from o lado i

Você sabia que no Brasil, 1 em cada 7 pessoas possui alguma deficiência, representando um mercado de 18,6 milhões de consumidores com deficiência (PCD), responsáveis porum movimento anual de 372,8 bilhões de reais. Considerando a rede familiar média de cada PCD, que inclui aproximadamente 7 pessoas, este segmento, alcança um público impressionante de 119 milhões de brasileiros. Apesar deste potencial todo, a maioria das empresas e negócios ainda não está adequadamente equipada e letrada para atender às necessidades desse público.Nesse episódio celebramos o "i" da inclusão em uma conversa inspiradora com Sonny Pólito, uma pessoa com deficiência visual, que vivencia a realidade brasileira no dia a dia.Mas, para quem pensa que isso é uma limitação, se enganou. Sonny, um inquieto sangue bom, junto com Rodrigo Piris fundou a Inclue, um aplicativo que ajuda na inclusão de pessoas com deficiência a ter uma melhor experiência de compra no varejo.Com 13 anos de experiência profissional em empresas líderes de mercado, como a IBM, Sonny acumula 6 prêmios de inovação por instituições renomadas, como a revista PEGN, Carrefour, Startup Weekend, Ago Social, SEBRAE e ABRAS. Formado em Comunicação Social pela FAAP ele ainda encontra tempo para co-liderar o movimento Bengala Verde, destinado a pessoas com baixa visão.Um episódio imperdível!!!!Links citados durante o episódio:Bengala Verde | Queremos que você nos veja https://bengalaverde.org.br/Inclue app | Inclusão na experiência de consumohttps://www.inclue.com.br/Podcast Papo Acessível https://open.spotify.com/show/0iApAcqz0ZZp7dGyXIbFXZ?si=61a8a9782e06492c 

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Deficiente Visual e co fundador de startup

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