Delivering Fanatical Levels of Customer Support - Interview with Fabio Torlini of Rackspace

Today’s interview is with Fabio Torlini, VP of Marketing, International with Rackspace, the open cloud company, who are famous for delivering Fanatical Support to their customers. It was when they ranked No. 7 in the Sunday Times’ 100 Best Companies to work for in 2013 that I decided I’d like to find out more about what makes them tick and what makes them so successful. This interview follows on the back of my last interview: Customers, customer service, customer experience and crystal balls – Interview with Dr Nicola Millard of BT and is number sixty in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.