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DESAFIOS E OPORTUNIDADES DO MERCADO PUBLICITÁRIO | LUIZ LARA | #PCMAGENCIAS 12

EPISODE · Jun 13, 2024 · 40 MIN

DESAFIOS E OPORTUNIDADES DO MERCADO PUBLICITÁRIO | LUIZ LARA | #PCMAGENCIAS 12

from Pizza com Marketing · host Pizza com Marketing | Seu melhor podcast

Convidamos Luiz Lara, fundador da Lew’Lara\TBWA, atualmente presidente do Grupo TBWA no Brasil e responsável pela presidência do Cenp (Fórum de Autorregulação do Mercado Publicitário), para conversarmos sobre o mercado publicitário, seus desafios e oportunidades. Neste bate-papo, falaremos sobre: - O que é necessário para começar uma agência - Como fazer uma agência dar certo - Qual o futuro da publicidade - Qual é o verdadeiro papel do publicitário - Cases de sucesso de marcas como Banco Real, Natura Ekos, Pernambucanas, Tim, Nissan e muito mais Bora dividir essa pizza?

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DESAFIOS E OPORTUNIDADES DO MERCADO PUBLICITÁRIO | LUIZ LARA | #PCMAGENCIAS 12

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