Adobe Buyback Strategy Instead of Big Tech Acquisitions

In this episode of Tech M&A with Fexingo, Lucas and Luna explore why Adobe has almost completely sat out the software acquisition frenzy of the past two years. While rivals like Salesforce, Oracle, and Microsoft have spent billions on transformative deals, Adobe has funneled cash into share buybacks—$18 billion since 2023. Lucas breaks down Adobe's internal calculus: its product suite is already dominant, integration risk is high, and the company prefers building over buying. Luna challenges whether this approach is a bet on organic innovation or a lack of ambition. They discuss the recent Adobe-Figma deal collapse, the generative AI arms race, and how Adobe's stock performance compared to its M&A-happy peers. By the end, you'll understand why the biggest move in tech M&A right now might be the one a company didn't make. #Adobe #TechM&A #SoftwareAcquisitions #ShareBuybacks #Figma #GenerativeAI #OrganicGrowth #CapitalAllocation #Microsoft #Salesforce #Oracle #IntegrationRisk #BusinessPodcast #Business #Finance #FexingoBusiness #TechDeals #StockBuyback Keep every episode free: buymeacoffee.com/fexingo