Behind the Scenes: Using AI to Build a Real Business in Real Time (JWP125)

Most people using AI are re-writing emails or summarising documents. That's fine. But this episode is about something different — using Claude as a daily operational co-pilot to actually build things. Over the last week and a half I built two separate marketing funnels from scratch. One organic, one paid. Different audiences, different entry points, different conversion paths. I'm not a software developer. I'm a podcast host running a productised consulting business from Byron Bay, whilst homeschooling three kids. Every time I hit a wall — a WordPress setting I didn't understand, a DNS record I was terrified to touch, a ConvertKit automation I couldn't figure out, a Linkedin Ad setting I didn't understand — I took a screenshot, sent it to Claude, and got unstuck in minutes. That's the episode. Not theory. Not a tutorial. What this actually looks like in practice. What's covered: The two-funnel structure: organic (podcast + Apollo cold email → lead magnet → nurture sequence) and paid (LinkedIn ads → dedicated landing page → free discovery call) The "screenshot workflow" — the simplest way to use AI when you're stuck in an unfamiliar tool Building a lead magnet page in WordPress with no prior experience Creating a five-email nurture sequence in ConvertKit, including the automation logic The DNS records moment — being told exactly which one not to touch, and why Designing ad creative in Canva, setting up audience targeting, and building the landing page for paid traffic Why the master thread / sub-thread / project file structure makes every prompt more powerful Links: Download the free AI self-assessment: jakewoodhouse.io/self-assessment Book your AI Assessment ($999, Report-Pays-For-Itself guarantee): jakewoodhouse.io/ai-assessment